Joey Levine
Joey Levine | |
---|---|
Background information | |
Born | New York City, New York, U.S. | May 29, 1947
Genres | Pop, bubblegum pop, psychedelic pop, psychedelic rock |
Occupation(s) | Record producer, songwriter, musician |
Years active | 1966–present |
Member of | The Ohio Express, The Third Rail, Reunion |
Joey Levine (born May 29, 1947)[1] is an American singer,[2] songwriter and record producer of pop music, who has been active since 1966.
Career
Levine sang lead vocals on several Top 40 singles including "Run Run Run" by The Third Rail (1966), "Yummy Yummy Yummy" (co-written with Artie Resnick), and three others by The Ohio Express (1968–1969), "Quick Joey Small" by Kasenetz-Katz Singing Orchestral Circus (1968), and the record that best showcased his rapid speech delivery, "Life Is a Rock (But the Radio Rolled Me)" by Reunion (1974). He specialized in bubblegum pop.[3]
Levine produced records for Super K Productions, run by Jerry Kasenetz and Jeffry Katz, who released many singles in the late 1960s by The Ohio Express, The 1910 Fruitgum Company, and The Music Explosion. Levine sang lead for various groups of studio musicians, whose songs were released under the name of actual groups of musicians, or sometimes the groups did not exist at all outside the studio.
Starting in the early 1970s, Levine began working on jingles for television commercials, as well as singing on them, with one of his most well-remembered jingles being "Sometimes You Feel Like A Nut" for Mounds and Almond Joy chocolate bars.[4]
Levine founded Crushing Enterprises in New York City in 1969, and continues to write music for commercials and television. Popular campaigns from the past include: “Pepsi – The Joy of Cola", "Gentlemen Prefer Hanes", "Just For the Taste of It – Diet Coke", "Orange you smart, (for drinking Orange Juice)", "Come See the Softer Side of Sears", "Heartbeat of America – Chevrolet", "Dr Pepper – You Make the World Taste Better", "You Asked For It, You Got It, Toyota," "Who's that Kid With the Oreo Cookie," and "This Bud's For You" for Anheuser-Busch, and also the infamous "Proud as a Peacock" image campaign for NBC used from May 1979 to Summer 1981, Most recently he wrote the current Budweiser anthem, "This Is Budweiser, This Is Beer." In addition, Levine has also contributed songs, some of them with his 1960's bubblegum pop sound, to the PBS series Dragon Tales.[5]
References
- ^ Benarde, Scott R. (2003). Stars of David: Rock'n'Roll's Jewish stories (1. printing. ed.). Waltham: Brandeis. p. 145. ISBN 978-1-58465-303-5. Retrieved September 11, 2011.
- ^ Mann, Brent (2003). 99 red balloons – : and 100 other all-time great one-hit wonders (1. printing. ed.). New York: Citadel Press. p. 179. ISBN 978-0-8065-2516-7. Retrieved February 1, 2011.
- ^ "Joey Levine induction". Bubblegum University. Archived from the original on January 3, 2011. Retrieved December 28, 2010.
- ^ Bearden, Keith (1999). "Chewing the Bubblegum with Joey Levine". WFMU.
- ^ "Joey Levine". Archived from the original on April 30, 2011. Retrieved December 28, 2010.
External links
- http://www.crushingmusic.com Archived November 15, 2019, at the Wayback Machine
- Articles with short description
- Short description matches Wikidata
- Use mdy dates from June 2014
- BLP articles lacking sources from November 2011
- All BLP articles lacking sources
- Short description is different from Wikidata
- Articles with hCards
- Webarchive template wayback links
- Articles with MusicBrainz identifiers
- 1947 births
- Living people
- Songwriters from New York (state)
- American male pop singers
- American record producers
- 20th-century American Jews
- Jingle writers
- Musicians from New York (state)
- 21st-century American Jews
- American male songwriters