Guy Degrenne
You can help expand this article with text translated from the corresponding article in French. (January 2012) Click [show] for important translation instructions.
|
Guy Degrenne | |
---|---|
Born | |
Died | 7 November 2006 Granville, France | (aged 81)
Nationality | French |
Education | ESSEC Business School |
Occupation | Industrialist |
Guy Degrenne (3 August 1925 – 7 November 2006) was a French businessman who specialised in cutlery and silverware. He has founded the Guy Degrenne group, since 1987 a subsidiary of holding 'Table de France'.[1]
Biography
Guy Degrenne was born in Tinchebray (Orne). He attended Collège Saint-Joseph in Caen, then studied at ESSEC Business School, and took up his father's steel factory (at Sourdeval) in 1948.
Guy Degrenne first has war-left steel parts collected, and turns them in stainless steel dishes, with instant commercial success. By 1958, Guy Degrenne sets up a tableware business, then by 1963 ushers in the luxury tableware business, in copying the standards of Parisian goldsmiths.
In 1967, part of the production is moved to a new factory in Vire (Calvados). His business then employs about 600 workers. In 1978, Degrenne meets national recognition with a popular advert reminiscent of his school years : a headmaster catches young Degrenne drawing dishes in his notebooks margin, and then warns him against ill-success (Ce n'est pas comme cela que vous réussirez dans la vie).
References
- ^ From "La nouvelle stratégie de Guy Degrenne, marque symbole". Entreprendre. 8 April 2015. Retrieved 14 April 2016..
- Articles with short description
- Short description matches Wikidata
- Articles needing translation from French Wikipedia
- Articles with hCards
- Articles with ISNI identifiers
- Articles with VIAF identifiers
- Articles with WorldCat Entities identifiers
- Articles with BNF identifiers
- Articles with BNFdata identifiers
- Articles with GND identifiers
- Articles with LCCN identifiers
- Articles with SUDOC identifiers
- 1925 births
- 2006 deaths
- People from Tinchebray-Bocage
- French industrialists
- 20th-century French businesspeople
- Kitchen knife brands
- ESSEC Business School alumni
- All stub articles
- French business biography stubs